It much depends on what kind of products you are selling. It’s often a good idea to stick to low price with a high margin potential. Such products usually cost within a $1-$20 price range and these products generally can be priced at $20-$50 or more.
We recommend having a profit margin of 40%-70%. You can also try this formula that works well for our own Dropshipping projects:
$0<Supplier Price<$2=Your Price: $7.95
$2<Supplier Price<$5=Your Price: $9.95
$5<Supplier Price<$30=Your Price: Supplier Price x 2
$30<Supplier Price<$50=Your Price: Supplier Price x 1.75
$50<Supplier Price<$100=Your Price: Supplier Price x 1.5
Supplier Price>$100=Your Price: Supplier Price x 1.35